Sometimes I get more material in an hour of channel surfing than I would trying to think up this stuff on my own. Recognize anyone?

Sketchbook: TV-1a

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No, not *that* Men’s Health, rather a direct-mail men’s health product I had been helping to develop for IMP. It never made it past the testing stage, but have a look at some logos I’d been tinkering with:

betterman logo #1betterman logo #2betterman logo #3betterman logo #4betterman logo #5betterman logo #6

I also started thinking about the various categories for the product itself, as well as fleshing out a couple of versions of the corresponding icons. Here’s one set:

category icon #1category icon #2category icon #3category icon #4category icon #5category icon #6category icon #7category icon #8

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Were you ever so sure about how well an idea was *supposed* to work, only to completely change gears and go in the opposite direction? A few days ago I found these rough sketches for Xtralean’s Shutterbug in an old notebook, and by the looks of things I was dead set on creating an icon that resembled some sort of theme park character. Take a look:

sketches - shutterbug
As you can see, I got *kinda* close to the final logo with some of the drawings on the lower left, but the developers were still undecided between the two styles of icons and so I worked on the ‘bugman’ pretty late into the game. I actually have quite a few polished versions of the bugman in the same folder as the final, so perhaps I’ll post those at a later date.

One sketch that I’d never noticed before – but now it amuses me – is the one in the upper right, where the insect has a camera dangling from his neck by a strap. Obviously it differs from the others in that the camera isn’t part of his anatomy, and there’s just something about the doodle that conjurs up a whole scenario of a ‘Bug Dad’ taking his whole clan to DisneyWorld and getting some great shots of the kids on the Dumbo ride.

As with the soccer team, I signed up for softball pretty soon after I became a permanent employee at IMP. I also happened to be teaching myself how to program & animate in (Macromedia) Flash at the time, and thought it would be fun to create a short intro movie for the team’s web site (which I also developed). This movie served no real purpose other than to kill about 20 seconds and to show off my budding Flash skills – which, not coincidentally, is why most Flash intro movies became the scorn of the internet.

Here’s one of the versions I produced in 1999: (two more after the jump):

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