In my previous position at Boardoom, Inc., I mostly handled a lot of pre-press duties, but I also helped to design many mail pieces, not the least of which included several ‘tabloids’, which is industry-speak for a direct marketing brochure that folded out much like a city newspaper (i.e. The New York Post) — and [...]

Photoshop is one of those applications that many people can certainly take for granted, and a lot of designers that have it could probably get away with using something a *lot* less powerful for their every day needs, myself included.  However every once in a while (seems like a great while lately), I’ll get to [...]

Walking With Dinosaurs was a television series produced by the BBC in 1999, and the company I worked for (IMP) was producing a series of companion books. Being a direct marketing business, the obvious course of action was to produce a mail piece to inform current & potential customers of the product’s existence. Once they [...]

No, not *that* Men’s Health, rather a direct-mail men’s health product I had been helping to develop for IMP. It never made it past the testing stage, but have a look at some logos I’d been tinkering with: I also started thinking about the various categories for the product itself, as well as fleshing out [...]

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