Jul
28
In my previous position at Boardoom, Inc., I mostly handled a lot of pre-press duties, but I also helped to design many mail pieces, not the least of which included several ‘tabloids’, which is industry-speak for a direct marketing brochure that folded out much like a city newspaper (i.e. The New York Post) — and […]
Nov
9
A little Photoshop magic…
Filed: Design, Print | 2 Comments
Photoshop is one of those applications that many people can certainly take for granted, and a lot of designers that have it could probably get away with using something a *lot* less powerful for their every day needs, myself included. However every once in a while (seems like a great while lately), I’ll get to […]
Jul
9
Virtu-Health Club
Filed: Design, Multimedia, Web | Leave a Comment
When I worked for IMP, I was fortunate enough to be able to participate in a lot of new product development – not only for the standard direct-mail fare (books, cards, binders, etc.) but for several alternate mediums that the company expressed interest in exploring. One particular round of development called for a fitness […]
May
22
Walking With Dinosaurs
Filed: Design, Print | Leave a Comment
Walking With Dinosaurs was a television series produced by the BBC in 1999, and the company I worked for (IMP) was producing a series of companion books. Being a direct marketing business, the obvious course of action was to produce a mail piece to inform current & potential customers of the product’s existence. […]